Hi, my name is
Véronique Puderecki.
Helping to build meaningful brands through design.
01.
About me
Welcome to my website! I am a professional graphic and web designer with more than two decades’ experience. I am extremely passionate about design and everything visually pleasing to the eye.
I currently work as a Design Services Consultant with Staples Canada, creating visual solutions and collaborating with Molson Coors representatives to bring their ideas to life.
In my spare time, I offer freelance services to SMEs and solo entrepreneurs alike.
I am self-taught at heart and regularly “self-train” on emerging trends. Enjoy your visit!
02.
What I do
Digital Media
- Responsive web design
- Microsites
- Blogs
- Landing pages
- Online banners
- E-papers
- Email marketing
Print Production
- Magazines
- Brochures
- Business reports
- Catalogues
- Newsletters
- Whitepapers
- Infographics
Corporate Identity
- Logo design
- Visual identity
- Style guides
- Stationery
- Business cards
- Presentations
- Annual reports
Marketing Collateral
- Posters
- Flyers
- Postcards
- Advertisements
- Mass mailings
- Product campaigns
- Exhibition booths
03.
Where I’ve worked
Design Services Consultant @ Staples Canada
JUNE 2024 — PRESENT
- Lead the creative development and execution of marketing materials for approximately 50 Molson Coors representatives.
- Design and produce a wide range of promotional assets, including posters, tent cards, banners, and menus, tailored to various venues such as restaurants, bars, golf courses, bowling alleys, and arenas.
- Ensure all designs align with Molson Coors' brand guidelines while maintaining creativity and relevance to the diverse product lines.
- Collaborate with internal teams to identify and deliver customized, high-quality marketing solutions that meet the specific needs of the representatives.
Art Director @ Staples Promotional Products
JANUARY 2023 — JUNE 2024
- Build responsive e-commerce sites for clients’ promotional products stores.
- Take the lead on projects and seeing them from conceptualization and presenting concepts to clients through to the finalized design piece.
- Create custom designs for clients to deliver outstanding brand pieces.
- Compose marketing materials such as posters, flyers, e-stores, e-blasts and web banners for clients.
- Research trends as well as client brand standards to ensure designs are current and professional.
Marketing and Communications Coordinator @ Economic Development Corporation of North Simcoe
JANUARY 2018 — DECEMBER 2022
- Execute the communications efforts of the corporation with effective marketing-related activities such as up-to-date web presence, social media, promotional materials and special events.
- Write and produce letters, media releases, reports and presentations.
- Provide administrative support to the Economic Development Director.
- Perform list management and participate in the maintenance of budgets.
Interactive Designer @ Deluxe Corporation
JANUARY 2010 — DECEMBER 2016
- Translate business needs and product requirements into user-focused, intuitive web experiences that maximize usability and performance.
- Strategize with marketers and other key stakeholders to create and update web content; and to execute email marketing programs.
Graphic Designer @ Deluxe Corporation
DECEMBER 1999 — DECEMBER 2009
- Responsible for creating stunning visuals to support the print marketing efforts such as catalogues, flyers, postcards, brochures and posters.
- Translate brand and marketing strategies into comps that render beautifully.
04.
Digital projects
Women's Business Link
A global network for powerhouse women in business who are ready to grow with intention, connect with purpose, and lead with heart.
Bayshore Dental Centre
An energetic digital environment for Bayshore Dental Centre to promote the welcoming family-orientated practice.
Innovision Vibration Technologies
The website highlights the benefits of Motion Amplification’s innovative technology and Chris Gilbert’s expertise in the field.
Mitsubishi Promo Store
E-commerce platform made at Staples Promotional Products for Mitsubishi Motors.
Route 93
An innovation hub for North Simcoe where business meets opportunity, where industries connect and where real progress happens.
Huronia Airport Commission
Featuring comprehensive pilot information including services, current fuel prices, local weather, favourite tourist destinations and development potential.
05.
Print media and more
